Library Guides: English 2

David Hurst, Instructor
Developed by Connie Fly, Librarian
URL:  http://cos.edu/library/libraryguideseng2hurst.htm

DEFINITIONS

• Logic - “a science that deals with the rules and tests of sound thinking and proof by reasoning”
• Fallacy  - “1: a false or mistaken idea; 2: an often plausible argument using false or illogical reasoning”
• Deduction - “the deriving of a conclusion by reasoning from general claims to specific claims”
• Induction - “inference of a generalized conclusion from particular instances”

REFERENCE BOOKS - Located on the first floor of the library behind the Reference Desk.  These books must remain in the library.  Please feel free to ask the librarian at the Reference Desk to help you locate the best Reference Sources to answer your specific information needs.  This is just a sampling of what you can find in the Reference Section of the Library. 

• Dictionary of Marketing Terms - Call # - R 658.8 S529
• For Appearance' Sake; The Historical Encyclopedia of Good Looks, Beauty, and Grooming - Call # - R 646.7042
• Slogans; A collection of more than 6,000 slogans, rallying crier, and other exhortations used in advertising, political campaigns, etc.  - Call # - R 659.13 S634

Book Catalog Subject Headings - Here is a list  of subject headings that will be useful in locating circulating books about advertising and news media in the COS Book Catalog.  Circulating books are located on the second floor of the library.

ADVERTISING
Advertising and children	Advertising--moral and ethical aspects	Advertising, political	Advertising--psychological aspects	Advertising research
Advertising -social aspects	Advertising--tobacco	Advertising-United States-History	Advertising -psychological aspects	Beauty Culture
Child Consumers	Consumer Behavior	Minorities in advertising	Sex in advertising	Sex Role in Advertising
Subliminal Advertising	Women in Advertising	Fashion Merchandising

 

 

NEWS MEDIA
Disasters -Press coverage	Journalism -United States -Objectivity	Journalism -Political Aspects - United States	Journalistic Ethics	Mass Media-political aspects - United States
Mass Media - United States - Objectivity	Mass Media and Public Opinion	Media Literacy	Press - United States - Influence	Press and Politics - United States
Propaganda	Government and the Press	American Newspapers	Television Broadcasting of news - United States

PERIODICALS INDEXES AND DATABASES: Located on the first floor of the library. Periodicals refer to information printed over a period of time such as magazines, journals and newspapers. These are excellent sources for current and authoritative information. To find an article on a specific topic, it is necessary to use an index.  Indexes are available in paper and electronic formats. The library subscribes to approximately 23 indexes,  300 periodicals and 13 newspapers.  For a list of which periodicals and indexes are available at COS click on the link: http://www.cos.edu/library/periodicalsalpha.htm .  For periodicals that the COS Library does not have available, there is also the possibility of an Inter-Library Loan from Fresno State University.

***The COS Library subscribes in paper format to the magazine Advertising Age from 1970 to the present.  It is located at the Periodicals Counter on the first floor of the COS Library.

ALSO, through the Electronic Resources link, http://cos.edu/library/electronic.htm, on the COS Library’s Web Site, there are links to the electronic index subscription databases that the library makes available to COS students. Many of these indexes offer full-text articles, which means the entire article will be available even if the library doesn't subscribe to the periodical itself. If a student is off campus, passwords are necessary to access these databases. Passwords are available for COS students at the COS Library Information Desk or by calling the Library at (559) 737-6179.

InfoTrac  is a periodical index database that works well when using a subject search. When entering a subject search, you can use broad terms, because the index will automatically help to narrow the search. This index is not completely full-text.

Academic Abstracts is a periodical index database that works well when using a key-word search. When entering a key-word search, you need to use precise words and the more words you add, the narrower the search becomes. This index is not completely full-text.

Fresno Bee and Los Angeles Times are databases that provide access to the full-text articles of these two newspapers from 1985 forward. These databases are particularly good for finding information concerning the San Joaquin Valley and the rest of California.

Lexis/Nexis is a database that provided access to full-text articles from newspapers across the nation and some international newspapers. It is also an excellent source for finding specific court cases.

CQ Researcher is a company that creates a database of original reports concerning current and controversial topics. The reports are generally unbiased and  almost always have statistics and other brief facts. The reports average 25 pages in length.

SIRS (Social Issues Research Series) is a database of full-text articles from magazines and newspapers with emphasis on current and controversial topics. It can be searched by key word or subject.

*****To learn more about these databases, their strengths and weaknesses, and searching techniques see Library Guides - Recommended Databases and Searching Techniques

How to Locate articles about Advertising

To locate articles on the effects of advertising consider key words such as:

• advertising consumer attitudes
• advertising consumer behavior
• advertising effects
• advertising effectiveness
• advertising influence
• advertising psychological aspects
• advertising social aspects

To locate articles on specific aspects of advertising consider searching for a specific industry or Brand Name using Subject Headings and subdivisions in INFOTRAC Database:

• Alcohol Industry - advertising
  • Beer - advertising
  • Wine -advertising
  • Drinking Alcoholic Beverages - advertising
  • Juvenile Drinking - causes of
  • Liquor Stores - advertising
• Automobile Industry -advertising
  • Ford Motor Co. - advertising
• Fast Food Restaurants - advertising
  • McDonalds Corporation - advertising
  • Wendy's Corporation - advertising

Internet Sites

• Advertising World - http://advertising.utexas.edu/world/index.asp -Directory of topical links on marketing and advertising.
• Advertising  from Google Directory - http://www.google.com/Top/Society/Issues/Business/Advertising/  See Categories such as body image, critical commentary, gender issues, media literacy, etc.
• Commercial Art Alert - http://www.commercialalert.org/ - Commercial Alert's says its mission is "to keep the commercial culture within its proper sphere, and to prevent it from exploiting children and subverting the higher values of family, community, environmental integrity and democracy".
• Encyclopedia of Psychology: Consumer Behavior - Various links to information about consumers http://www.psychology.org/links/Environment_Behavior_Relationships/Consumer/
• News Bias Explored; the art of reading news - provides links dealing with word choice, omission, limiting debate, story framing, objectivity, institutional affiliations and politics - http://www.umich.edu/~newsbias/links.html

Since September 6, 2006 you are visitor number: 
This page was last updated: November 13, 2006
For questions and comments, please mail to: connief@cos.edu