Social Media for Business Bootcamp - Advanced with Coaching Session

This Social Media bootcamp is designed for the person who has a general understanding of social media and how it works. This training will dive into the tools and strategies that will help a company grow their online profile, engage with customers on a more personal level, reach their marketing goals, and analyze data to determine strategy success.
This class will cover Facebook and Instagram heavily, plus touch on Twitter, LinkedIn, Google+, YouTube, Pinterest and more.
This class is very interactive. It is designed to engage trainees in practical, actionable social media practice and design.
Topics Covered:

  • Marketing:
    • Preference over awareness
      • ​Making the jump from using Social Media as a billboard, to generating profit from your interactions
    • Community management and communication
      • ​Developing a strategy to interact with your community in a positive way
      • ​How to create conversation with your community in the area that you want
  • Content:
    • Storytelling strategy
      • ​How to tell your story and create an emotional bond with your followers
    • Live videos
      • ​How to utilize live videos, and developing a strategy to make them work for you
    • Developing content
      • ​What content should you post?
      • ​Developing a strategy that matches your marketing strategy
      • ​Keeping followers engaged
  • Facebook/Instagram Ads:
    • Ads Manager
      • Using this tool to maximize your ads (Mobile and desktop)
    • Targeting
      • ​How to use targeting
      • ​Who you should be targeting
    • Creative
      • ​How to create ad content for the most visibility
      • ​Using app to determine the best creative for your ads
    • Budgets
      • ​What budget is right for you? 
      • ​How to allocate the budget
    • Strategy
      • ​​Aligning your Social media ads with your marketing ads and strategy
  • Analytics:
    • Social Media Reports
      • ​Do you need one?
      • ​What metrics should you include
    • Facebook/Instagram Analytics
      • ​What metrics should you look at?
      • ​​Decoding your metrics to determine success

This training also comes with a 45 minute individual coaching session for each participant! This will be scheduled individually with the trainer and will allow you to zone in on your organization's specific goals, issues and questions.
Dates & Time:
Two options to choose from:
CANCELLED - Friday, January 11, 2019
Next class - Friday, June 14, 2019
9:00 am-4:00 pm
(12:00-1:00 lunch)
45 minute one-on-one coaching session to be scheduled with trainer individually.
Mason Stewart
COS Visalia Campus
915 S. Mooney Blvd.
Visalia, Ca 93277
Room TBA
Registration for Class: 
Click here to register for this class
Note: If you have multiple employees to enroll in this course, please fill out the following form and email to Laurel Garver ( For employers sending multiple participants, a Purchase Order option is available.

O.E. Registration Form.xlsxO.E. Registration Form.xlsx
Please contact us at 559.688.3130 or
Last Updated: 1/8/2019 8:46 AM