Social Media for Business Bootcamp - Advanced with Coaching Session



This Social Media bootcamp is designed for the person who has a general understanding of social media and how it works. This training will dive into the tools and strategies that will help a company grow their online profile, engage with customers on a more personal level, reach their marketing goals, and analyze data to determine strategy success.
 
This class will cover Facebook and Instagram heavily, plus touch on Twitter, LinkedIn, Google+, YouTube, Pinterest and more.
 
This class is very interactive. It is designed to engage trainees in practical, actionable social media practice and design.
 
Topics Covered:

  • Marketing:
    • Preference over awareness
      • ​Making the jump from using Social Media as a billboard, to generating profit from your interactions
    • Community management and communication
      • ​Developing a strategy to interact with your community in a positive way
      • ​How to create conversation with your community in the area that you want
  • Content:
    • Storytelling strategy
      • ​How to tell your story and create an emotional bond with your followers
    • Live videos
      • ​How to utilize live videos, and developing a strategy to make them work for you
    • Developing content
      • ​What content should you post?
      • ​Developing a strategy that matches your marketing strategy
      • ​Keeping followers engaged
  • Facebook/Instagram Ads:
    • Ads Manager
      • Using this tool to maximize your ads (Mobile and desktop)
    • Targeting
      • ​How to use targeting
      • ​Who you should be targeting
    • Creative
      • ​How to create ad content for the most visibility
      • ​Using app to determine the best creative for your ads
    • Budgets
      • ​What budget is right for you? 
      • ​How to allocate the budget
    • Strategy
      • ​​Aligning your Social media ads with your marketing ads and strategy
  • Analytics:
    • Social Media Reports
      • ​Do you need one?
      • ​What metrics should you include
    • Facebook/Instagram Analytics
      • ​What metrics should you look at?
      • ​​Decoding your metrics to determine success

This training also comes with a 45 minute individual coaching session for each participant! This will be scheduled individually with the trainer and will allow you to zone in on your organization's specific goals, issues and questions.
 
 
 
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Dates & Time:
Two options to choose from:
 
Friday, January 11, 2019
Friday, June 14, 2019
9:00 am-4:00 pm
(12:00-1:00 lunch)
 
45 minute one-on-one coaching session to be scheduled with trainer individually.
 
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Cost:
$249/person
 
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Instructor:
Mason Stewart
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Location:
COS Visalia Campus
915 S. Mooney Blvd.
Visalia, Ca 93277
Room TBA
Registration for Class: 
Click here to register for this class
 
 
Note: If you have multiple employees to enroll in this course, please fill out the following form and email to Laurel Garver (laurelg@cos.edu). For employers sending multiple participants, a Purchase Order option is available.

O.E. Registration Form.xlsxO.E. Registration Form.xlsx
 
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Questions?
Please contact us at 559.688.3130 or trainingcenter@cos.edu
 
Last Updated: 11/2/2018 1:25 PM