Marketing Through Social Media


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The Social Media training workshop is designed to provide a foundation for the use of social media as a marketing tool in a business environment. By the end of the class, customers will have at least one complete social media profile including a minimum of eight (8) starting posts and an opportunity to do initial site analytics. This class will be useful for marketing professionals as well as those with their own small business, start-up or at-home business.
This class is designed to allow you to see results on your social  media pages by the end of the class.

This class will cover Facebook, Twitter, LinkedIn and Instagram and will touch on Google+, YouTube, Pinterest and more.

Topics Covered:

  • Basics of popular social media platforms
  • Set up of your social media account
  • Choosing account names
  • Sharing account administration
  • Best practices for image and video use
  • Following and followers
  • Content marketing principles
  • Types of posts
  • Using multiple social media accounts
  • Quick look at site analytics and advertising

This class is very interactive. It is designed to engage customers in practical, actionable social media practice and design. We are able to fully customize this course to your employee training needs and conduct this training at your site or ours.

Please click the following link to view a flyer of this class: Social Media
 
Questions?
Please contact us at 559.688.3130 or trainingcenter@cos.edu
 
 
Quotes from participants in the March 2017 training:
  • "Definitely helpful! Thank you for the tips and tricks to starting and maintaining smart, relevant, and useful social media sites!"
  • "This class made me excited that I might actually be able to do this - Thanks Kristen"
  • "Great course - useful!"
 
A sample of 2 Instagram posts created by Janelle, who took the class in 2017:
 
Last Updated: 6/22/2017 1:49 PM